The process to use Google Services and Googles Store instead is a bit involved but entirely doable on the Fire Tablets without having to root it. Amazon Fire 5.3.3 OS can’t be downgraded or rooted, and since the Fire tablet line auto-updates, this leads many folks with the horrible experience of using the Fire OS with their gimped store/subscriptions. This How-To shows you how to get rid of Amazon Fire Launcher without root access.